Hey, good to see you!
I’m Michael. I’m a writer, YouTuber, and educator.
On this website, I share my thoughts, experiences, and practical advice on how you can become a better YouTuber.
Here are some of the topics you can expect to learn more about on this site, in my newsletter, and on YouTube
1. Coming Up With Better Ideas
How to find video ideas people want to watch, and avoid making videos no one clicks on.
2. Storytelling & Structure
How to turn your ideas into videos that hold attention from start to finish.
3. Filming & Gear
Simple setups and practical choices that improve your video quality (without overcomplicating things).
4. Titles & Thumbnails
How to package your videos so people actually click, without resorting to clickbait.
5. Video Analysis
I’ll break down great videos to understand what works, what doesn’t, and why, and I’ll teach you to do the same.
6. Mindset & Confidence
Getting comfortable on camera, trusting your voice, and dealing with doubt and overthinking.
7. Building a Sustainable Creator Life
How to stay consistent, avoid burnout, and make YouTube something that fits your life long-term.